Logo designed for a beauty brand, I 
chose this name & lowercase font to 
evoke elegance & femininity.
 
I curved the serif on the ‘L’ to introduce movement & to align with the flow of the 
logo, reinforcing the brand’s quality of 
elegance.

The halo symbol represents the brand’s 
name, the shadow adds depth and is 
created logically by the ‘O’ blocking the illumination from the halo above.

The O, halo and shadow encapsulates 
the logo’s essence and serve as an app
icon.

May 2024