Crozeus is an urban jewellery brand that sources high quality chains and necklaces from around the world and brings them to customers in London and the UK
The name of the brand was inspired by forming an amalgamation of King Croesus and Zeus. With research I found King Croesus’ coins used in the Kingdom of Lydia featured a lion and bull. The lion
symbolising Lydia and the Bull symbolising Zeus, King Croesus claimed he was a descendant of Zeus and there’s a Greek story about Zeus transforming into a
bull to kidnap a princess
Following this I married the imagery of a lion and bull to form the brand’s mascot and added a lightening bolt to the Z in Zeus to visually embolden the symbolism